The First Goal
TrainingBefore he became a star, he was just a kid with a goal. We meet him at dawn — and watch him open the account that will grow with him.
Dawn in Amman — the boy alone at the centre of a modest neighbourhood pitch.
Hook. Static wide, long shadows, mist. Holds 2s.
His hands lacing worn boots on the chalk line.
Detail. Shallow focus. The ritual before the work.
Dribbling toward camera, dust rising, backlit by low sun.
Energy beat. Handheld, 60fps for a slow-mo lift.
He looks up at the goal against the dawn skyline.
Payoff. Cuts to phone: first deposit into Sanabel. End-card.
Voice-over — Arabic
«كل بطل، قبل ما يصير بطل… كان عندو هدف.»
«وكل هدف كبير… بلّش بخطوة صغيرة.»
«هدفك بكبر.»
Every champion, before they were a champion, had a goal. And every big goal started with one small step.
Episode 01 — Shooting Script
DraftThe opener has one job: make you care about the kid in three seconds, then show him take the first small step. Everything else in the series is a consequence of this episode.
| Time | Beat | What happens |
|---|---|---|
| 0–3s | Hook | Static wide, dawn, mist. One boy alone on an empty pitch. Nothing moves. The stillness is the hook. |
| 3–9s | Ritual | Boots laced on the chalk line. Close, shallow, unhurried — this is a kid who takes it seriously. |
| 9–17s | Energy | He dribbles at camera, backlit, dust rising. The first time the film breathes out. |
| 17–25s | Land | He looks up at the goal. Cut to phone: the first small deposit into Sanabel. The two goals are set. |
On-screen text
"Every big goal starts small." — Arabic lockup over the silhouette, then the Sanabel end-card.
Sanabel integration
Introduced as the beginning of the journey, not as a product pitch — the account opens on the same day the dream does.
Bank of Jordan · CSR
No bank presence in the body. The club is established as his context; Bank of Jordan credits at the end only.
9:16 vertical · 20–25 sec · Arabic VO with English subtitles · hook in first 3 seconds · sound-off legible
Day After Day
TrainingNothing dramatic happens today. That's the point. Discipline is a habit that compounds — on the pitch and in the account.
Cone drills, over and over, alone on the pitch at first light.
Rhythm cut. Same frame, jump cuts — days passing.
Sweat on the ball; a worn training bib; the same boots, dustier.
Time. Small objects carry the passage of weeks.
The coach corrects his stance; a quiet nod between them.
Human beat. The club — and the CSR story — enters gently.
Small, regular amounts added to the Sanabel account. The number ticks up.
Parallel. Reps on the pitch = deposits in the account.
Voice-over — Arabic
«ما في شي بيصير بيوم وليلة.»
«اليوم بتتمرّن… بكرا بتوصل.»
«خطوة كل يوم — وهدفك بكبر.»
Nothing happens overnight. Train today, arrive tomorrow. One step a day — and your goal grows.
Episode 02 — Shooting Script
DraftA montage episode. No plot — just proof. The same boy, the same pitch, the same small deposit, over and over, until the repetition itself becomes the message.
| Time | Beat | What happens |
|---|---|---|
| 0–3s | Hook | Hard cut straight into a cone drill mid-motion — no establishing shot. We are already inside the routine. |
| 3–12s | Build | Jump cuts on the same framing: same drill, different days. Kit changes, light changes, he doesn't stop. |
| 12–20s | Turn | Coach's correction — the one human pause. Then straight back to work. |
| 20–25s | Land | Phone: a small deposit, the same size as always. The balance is visibly higher than Episode 1. |
On-screen text
"Small today. Big tomorrow." — Arabic lockup, held over the final frame, then the Sanabel end-card.
Sanabel integration
The deposit is deliberately unremarkable and identical each time. That's the product truth: it's not the amount, it's the repetition.
Bank of Jordan · CSR
No logo in the body of the film. Bank of Jordan appears only as the club's partner in the end-card credit.
9:16 vertical · 20–25 sec · Arabic VO with English subtitles · sound-off legible · one weekly release
Never Down for Long
ChallengeA setback tests him — a loss, an injury, a bench. Patience is the hardest skill to train. He stays the course.
He sits alone on the bench, kit muddy, head down. Empty pitch behind him.
Low point. Cold, flat light — the only break in the warm grade.
Hands wrapping a strapped ankle. Quiet, unglamorous work.
Truth. No music here. Ambient only.
He returns to the empty pitch at dusk — alone again, but standing.
Turn. Warm light creeps back into the frame.
He doesn't withdraw. The account stays untouched — and keeps growing.
The point. The strongest Sanabel beat in the series.
Voice-over — Arabic
«مرّات بتوقع.»
«بس اللي بيفرق… مين بيرجع يوقف.»
«الصبر جزء من الهدف.»
Sometimes you fall. What matters is who gets back up. Patience is part of the goal.
Episode 03 — Shooting Script
DraftThe only episode where the warm grade drops out. We let the film go quiet and cold, then earn the light back. This is the episode that makes the savings message land — because he doesn't touch the account.
| Time | Beat | What happens |
|---|---|---|
| 0–3s | Hook | Cut in on the bench: mud, silence, head down. No music. The scroll stops because nothing is happening. |
| 3–10s | Sit in it | Ankle strapping, ambient sound only. We do not rush him out of the low point. |
| 10–18s | Turn | Dusk. He walks back onto the empty pitch alone. Warm light creeps back in. |
| 18–25s | Land | Phone: balance untouched, still rising. He didn't cash out — of football, or of the plan. |
On-screen text
"Patience is part of the goal." — Arabic lockup over the dusk frame, then the Sanabel end-card.
Sanabel integration
The strongest product beat in the series: the account is shown precisely because nothing was withdrawn. Restraint is the feature.
Bank of Jordan · CSR
Absent from the body entirely. The club's presence is implied by his return — Bank of Jordan credits only at the end.
9:16 vertical · 20–25 sec · Arabic VO with English subtitles · no score until 0:18 · sound-off legible
The Turning Point
AchievementThe breakthrough. Everything quiet he built finally shows — one moment on the pitch, one milestone in the account.
He strikes — the ball leaves his foot. The club watching.
Peak. High-speed, 120fps. The loudest frame in the series.
Teammates swarm him. First real, unguarded smile.
Release. Handheld, close, chaotic — earned joy.
A notification: his savings milestone reached, the same week.
Parallel. Two goals hit at once — the campaign in one cut.
He looks at the goal he just scored past, quietly.
Breathe. The win isn't the end — it's a marker.
Voice-over — Arabic
«كل تمرين… كل يوم… كل مرّة وقعت وقمت.»
«كلها كانت عم تجهّزك لهاي اللحظة.»
«وصلت — وهدفك بعدو بكبر.»
Every session. Every day. Every time you fell and stood back up. All of it was preparing you for this moment.
Episode 04 — Shooting Script
DraftThe payoff episode. Loud, fast, and short. Everything the previous three built quietly gets spent in one strike — and the account hits its milestone in the same week.
| Time | Beat | What happens |
|---|---|---|
| 0–3s | Hook | Straight into the strike, 120fps. The loudest frame of the campaign. |
| 3–9s | Release | Teammates swarm. Handheld, close, chaotic. His first unguarded smile. |
| 9–16s | Parallel | Cut to the phone: savings milestone reached. Two goals, one week. |
| 16–22s | Breathe | He looks back at the net, quiet. The win is a marker, not an ending. |
On-screen text
"You arrived — and your goal keeps growing." — Arabic lockup, then the Sanabel end-card.
Sanabel integration
The milestone notification is the only overt product moment in the series. It works because it lands on the same beat as the goal.
Bank of Jordan · CSR
Club branding visible naturally on the kit and sideline. No bank logo until the end-card.
9:16 vertical · 20–25 sec · Arabic VO with English subtitles · score peaks at 0:03 · sound-off legible
The Bigger Goal
AchievementThe rising star, and the future he's building. Bank of Jordan backed a young goal — and it grew.
The same dawn pitch as Episode 1 — but now younger kids train behind him.
Bookend. Mirrors the very first frame. The cycle continues.
Older, steadier, boots newer. He looks straight to camera.
Direct address. The only time he meets our eye.
The Sanabel account, grown. Not a fortune — a foundation.
Honest. Modest and real, not a fantasy number.
Sanabel by Bank of Jordan — backing young goals.
CSR close. Tasteful credit, club logo, no hard sell.
Voice-over — Arabic
«الهدف مش بس اللي بتسجله بالملعب.»
«الهدف هو اللي عم تبنيه لحالك، خطوة خطوة.»
«وإحنا معك من أول خطوة — هدفك بكبر.»
A goal isn't only what you score on the pitch. It's what you're building for yourself, step by step. And we're with you from the first step.
Episode 05 — Shooting Script
DraftThe bookend. We return to the exact frame we opened on in Episode 1 — but he is older, and there are younger kids behind him. The campaign closes by handing the goal to the next kid.
| Time | Beat | What happens |
|---|---|---|
| 0–4s | Bookend | The same dawn pitch, the same framing as Episode 1 — now with younger children training behind him. |
| 4–11s | Direct address | He looks straight to camera for the only time in the series. Steadier, older, newer boots. |
| 11–18s | Honest | The account, grown. Modest and real — a foundation, not a fortune. |
| 18–25s | Close | End-card: Sanabel by Bank of Jordan, with the club credit. Backing young goals. |
On-screen text
"We've been with you since the first step." — Arabic lockup, then the full Sanabel × Bank of Jordan end-card.
Sanabel integration
The final balance is deliberately unglamorous. Overstating it would break the trust the previous four episodes bought.
Bank of Jordan · CSR
The one moment Bank of Jordan is named as CSR partner of the club — warm, brief, and earned by the story rather than asserted.
9:16 vertical · 20–25 sec · Arabic VO with English subtitles · full end-card lockup · sound-off legible