The First Goal
TrainingBob is 15, and this is the season he decides to take it seriously. We meet him at dawn — and watch him open the account that will grow with him.
Dawn in Amman — Bob alone at the centre of a modest neighbourhood pitch.
Hook. Static wide, long shadows, mist. Holds 2s.
Bob's hands lacing worn boots on the chalk line.
Detail. Shallow focus. The ritual before the work.
Dribbling toward camera, dust rising, backlit by low sun.
Energy beat. Handheld, 60fps for a slow-mo lift.
Bob looks up at the goal against the dawn skyline.
Payoff. Cuts to phone: first deposit into Sanabel. End-card.
Voice-over — Arabic
«كل بطل، قبل ما يصير بطل… كان عندو هدف.»
«وكل هدف كبير… بلّش بخطوة صغيرة.»
«هدفك بكبر.»
Every champion, before they were a champion, had a goal. And every big goal started with one small step.
Episode 01 — Shooting Script
DraftThe opener has one job: make you care about Bob in three seconds, then show him take the first small step. Everything else in the series is a consequence of this episode.
| Time | Beat | What happens |
|---|---|---|
| 0–3s | Hook | Static wide, dawn, mist. Bob alone on an empty pitch. Nothing moves. The stillness is the hook. |
| 3–9s | Ritual | Boots laced on the chalk line. Close, shallow, unhurried — this is someone who takes it seriously. |
| 9–17s | Energy | Bob dribbles at camera, backlit, dust rising. The first time the film breathes out. |
| 17–25s | Land | Bob looks up at the goal. Cut to phone: the first small deposit into Sanabel. The two goals are set. |
On-screen text
"Every big goal starts small." — Arabic lockup over the silhouette, then the Sanabel end-card.
Sanabel integration
Introduced as the beginning of the season, not as a product pitch — the account opens the same day Bob commits.
Bank of Jordan · CSR
No bank presence in the body. The club is established as Bob's context; Bank of Jordan credits at the end only.
9:16 vertical · 20–25 sec · Arabic VO with English subtitles · hook in first 3 seconds · sound-off legible
Day After Day
TrainingNothing dramatic happens today. That's the point. Discipline is a habit that compounds — on the pitch and in the account.
Bob runs cone drills, over and over, alone on the pitch at first light.
Rhythm cut. Same frame, jump cuts — days passing.
Sweat on the ball; a worn training bib; the same boots, dustier.
Time. Small objects carry the passage of weeks.
The coach corrects Bob's stance; a quiet nod between them.
Human beat. The club — and the CSR story — enters gently.
Small, regular amounts added to the Sanabel account. The number ticks up.
Parallel. Reps on the pitch = deposits in the account.
Voice-over — Arabic
«ما في شي بيصير بيوم وليلة.»
«اليوم بتتمرّن… بكرا بتوصل.»
«خطوة كل يوم — وهدفك بكبر.»
Nothing happens overnight. Train today, arrive tomorrow. One step a day — and your goal grows.
Episode 02 — Shooting Script
DraftA montage episode. No plot — just proof. The same boy, the same pitch, the same small deposit, week after week, until the repetition itself becomes the message.
| Time | Beat | What happens |
|---|---|---|
| 0–3s | Hook | Hard cut straight into a cone drill mid-motion — no establishing shot. We are already inside the routine. |
| 3–12s | Build | Jump cuts on the same framing: same drill, different days. Kit changes, light changes, Bob doesn't stop. |
| 12–20s | Turn | Coach's correction — the one human pause. Then straight back to work. |
| 20–25s | Land | Phone: a small deposit, the same size as always. The balance is visibly higher than Episode 1. |
On-screen text
"Small today. Big tomorrow." — Arabic lockup, held over the final frame, then the Sanabel end-card.
Sanabel integration
The deposit is deliberately unremarkable and identical each time. That's the product truth: it's not the amount, it's the repetition.
Bank of Jordan · CSR
No logo in the body of the film. Bank of Jordan appears only as the club's partner in the end-card credit.
9:16 vertical · 20–25 sec · Arabic VO with English subtitles · sound-off legible · one weekly release
Never Down for Long
ChallengeA setback tests Bob — a loss, a knock, a spell on the bench. Patience is the hardest skill to train. He stays the course.
Bob sits alone on the bench, kit muddy, head down. Empty pitch behind him.
Low point. Cold, flat light — the only break in the warm grade.
Hands wrapping a strapped ankle. Quiet, unglamorous work.
Truth. No music here. Ambient only.
Bob returns to the empty pitch at dusk — alone again, but standing.
Turn. Warm light creeps back into the frame.
Bob doesn't withdraw. The account stays untouched — and keeps growing.
The point. The strongest Sanabel beat in the series.
Voice-over — Arabic
«مرّات بتوقع.»
«بس اللي بيفرق… مين بيرجع يوقف.»
«الصبر جزء من الهدف.»
Sometimes you fall. What matters is who gets back up. Patience is part of the goal.
Episode 03 — Shooting Script
DraftThe only episode where the warm grade drops out. We let the film go quiet and cold, then earn the light back. This is the episode that makes the savings message land — because he doesn't touch the account.
| Time | Beat | What happens |
|---|---|---|
| 0–3s | Hook | Cut in on the bench: mud, silence, head down. No music. The scroll stops because nothing is happening. |
| 3–10s | Sit in it | Ankle strapping, ambient sound only. We do not rush him out of the low point. |
| 10–18s | Turn | Dusk. Bob walks back onto the empty pitch alone. Warm light creeps back in. |
| 18–25s | Land | Phone: balance untouched, still rising. Bob didn't cash out — of football, or of the plan. |
On-screen text
"Patience is part of the goal." — Arabic lockup over the dusk frame, then the Sanabel end-card.
Sanabel integration
The strongest product beat in the series: the account is shown precisely because nothing was withdrawn. Restraint is the feature.
Bank of Jordan · CSR
Absent from the body entirely. The club's presence is implied by Bob's return — Bank of Jordan credits only at the end.
9:16 vertical · 20–25 sec · Arabic VO with English subtitles · no score until 0:18 · sound-off legible
The Turning Point
AchievementThe breakthrough. Everything Bob built quietly finally shows — one moment on the pitch, one milestone in the account.
Bob strikes — the ball leaves his foot. The club watching.
Peak. High-speed, 120fps. The loudest frame in the series.
Teammates swarm Bob. His first real, unguarded smile.
Release. Handheld, close, chaotic — earned joy.
A notification: his savings milestone reached, the same week.
Parallel. Two goals hit at once — the campaign in one cut.
Bob looks at the goal he just scored past, quietly.
Breathe. The win isn't the end — it's a marker.
Voice-over — Arabic
«كل تمرين… كل يوم… كل مرّة وقعت وقمت.»
«كلها كانت عم تجهّزك لهاي اللحظة.»
«وصلت — وهدفك بعدو بكبر.»
Every session. Every day. Every time you fell and stood back up. All of it was preparing you for this moment.
Episode 04 — Shooting Script
DraftThe payoff episode. Loud, fast, and short. Everything the previous three built gets spent in one strike — and the account hits its milestone in the same week.
| Time | Beat | What happens |
|---|---|---|
| 0–3s | Hook | Straight into the strike, 120fps. The loudest frame of the campaign. |
| 3–9s | Release | Teammates swarm. Handheld, close, chaotic. Bob's first unguarded smile. |
| 9–16s | Parallel | Cut to the phone: savings milestone reached. Two goals, one week. |
| 16–22s | Breathe | Bob looks back at the net, quiet. The win is a marker, not an ending. |
On-screen text
"You arrived — and your goal keeps growing." — Arabic lockup, then the Sanabel end-card.
Sanabel integration
The milestone notification is the only overt product moment in the series. It works because it lands on the same beat as the goal.
Bank of Jordan · CSR
Club branding visible naturally on the kit and sideline. No bank logo until the end-card.
9:16 vertical · 20–25 sec · Arabic VO with English subtitles · score peaks at 0:03 · sound-off legible
The Bigger Goal
AchievementSame pitch, same season, same 15-year-old — but Bob stands differently now. The bigger goal isn't behind him; it's ahead. Bank of Jordan backs it from here.
The same dawn pitch as Episode 1 — but Bob is no longer alone; teammates his own age train with him.
Bookend. Mirrors the very first frame — same boy, same age, changed posture.
Steadier, chin up, boots newer. Bob looks straight to camera.
Direct address. The only time he meets our eye.
The Sanabel account after one season. Not a fortune — a foundation.
Honest. One season's saving — modest, real, achievable.
Sanabel by Bank of Jordan — backing young goals.
CSR close. Tasteful credit, club logo, no hard sell.
Voice-over — Arabic
«الهدف مش بس اللي بتسجله بالملعب.»
«الهدف هو اللي عم تبنيه لحالك، خطوة خطوة.»
«وإحنا معك من أول خطوة — هدفك بكبر.»
A goal isn't only what you score on the pitch. It's what you're building for yourself, step by step. And we're with you from the first step.
Episode 05 — Shooting Script
DraftThe bookend. We return to the exact frame we opened on in Episode 1 — same pitch, same boy, same age. Nothing about Bob has aged; what changed is how he stands in it, and what's now behind him in the account. The campaign closes looking forward, not back.
| Time | Beat | What happens |
|---|---|---|
| 0–4s | Bookend | The same dawn pitch, the same framing as Episode 1 — now with teammates his own age training alongside him. |
| 4–11s | Direct address | Bob looks straight to camera for the only time in the series. Steadier, chin up, newer boots. |
| 11–18s | Honest | The account after one season. Modest and real — a foundation, not a fortune. |
| 18–25s | Close | End-card: Sanabel by Bank of Jordan, with the club credit. Backing young goals. |
On-screen text
"We've been with you since the first step." — Arabic lockup, then the full Sanabel × Bank of Jordan end-card.
Sanabel integration
The final balance is one season's worth — deliberately unglamorous and achievable for a 15-year-old. Overstating it would break the trust the previous four episodes bought.
Bank of Jordan · CSR
The one moment Bank of Jordan is named as CSR partner of the club — warm, brief, and earned by the story rather than asserted.
9:16 vertical · 20–25 sec · Arabic VO with English subtitles · full end-card lockup · sound-off legible